LOFT is more than just a vintage hub – it transforms time into an immersive experience, blending an intimate atmosphere with a strong sense of place, trend, and memory. Beyond being a retail space, it serves as a dynamic venue for meetings, events, and discovery, attracting collectors, creatives, tech enthusiasts, and retro-fashion aficionados.
The design incorporates elements from the historic Hausmann & Co. shop on Via del Corso, such as the chandelier, twin clocks, and decorative carpet. The sales area embraces a cozy living room concept, featuring soft, inviting seating around a jewel-like fireplace. Custom-made tweed upholstery enhances the sound-absorbing ambiance, while a large black frame discreetly conceals the air conditioning, visually unifying the space.
On the first floor, the Play Room hosts exclusive events, while the VIP Room is elegantly furnished with curated design pieces and bespoke lighting. Every detail in LOFT is designed to evoke emotion – delicate lanterns elevate the shopping experience, immersing visitors in the silent, poetic essence of Time.
Credits
Interior
GGAVPS Studio; Marco Covini, Giorgio Marco Grandi, Elia Radice, Francesca Puzzo, Miriam Zoggia
Client
Hausmann&Co
Year of completion
2023
Location
Rome, Italy
Total area
250 m2
Photos
Stefano Pinci
Project Partners
Nuova Bianca Arredamenti: Valeria Bianchini
FORM Milano: Rodolfo Riccelli
HI LITE next: Giuseppe Ondeggia
Mobilnovo: Linda Romano
Fumisteria Vigorelli: Barbara Vigorelli
Besana Moquette: Filippo Proserpio
Metalvetrina: Antonio Strada
INSIGNA: Ilaria Turrini
OIKOS: Vicky Syriopoulou
Cosentino: Marco Rossi
SACE: Pierluca Garavaglia, Cesk Rakaj
Alfa Astucci: Carlo Arbuffi
GESSI: Giacomo Audano, Beatrice Buffa
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