La Scuola Guesthouse, Lusiana Conco

For years we had the dream of opening a guesthouse. Built during the 1920s, it was a school until the beginning of the 1970s. We set out some imperatives: the restoration would be preservationist and keep the most beautiful parts of the building (facade, roof, floors, shadows, doors and windows) and we would work only with local workers and companies, we would use local banks that would be inspired to support a project in their own area and, finally, we would create something unique but accessible to everyone.We would be personally involved and perform as much as the work that we could by ourselves.These choices repaid us with great satisfaction because the local workers are extremely skilled –Lusiana has its own school of masonry –some even thanked us for having brought business into the local economy and the local Authorities accepted us with great warmth and a spirit of local cooperation that supported us through the entirety of this project.

What makes this project one-of-a-kind?
Direct sales through official website, social media marketing, online advertising and only a few selected reliable tour operators like Sawday’s. We are not on or other OTA. This is a strong element of our storytelling and business model.


Author of the creative story
Valeria Carfora & Marco Baldan (The Owners), Pier Valter Sardella

Year of completion

Lusiana Conco (Vicenza), Italy

Total area
250 m2

Site area
320 m2

Stefano Scatà

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