By emphasizing basic visual elements and their transformation into the main visual and constructional conveyors of the message of the exhibition, a visual language was created that refers to the distinctive identity of Zagreb Film. By adding a third dimension to the flat shapes on the screens, a group of specific elements was formed to communicate abundant and diverse content of the exhibition. Oversized inventory pieces and old TV sets used to screen films take adult visitors back to their childhood, while certain interactive elements lead visitors to experience their favourite animated movies.
Credits
Interior
Clinica studio; Vedran Kasap, Ozana Ursić, Vladimir Končar
Exhibition Authors
Simon Bogojević Narath, Vesna Meštrić, Snježana Pintarić
Client
Museum of Contemporary Art Zagreb
Year of completion
2020-2021
Location
Zagreb, Croatia
Total area
2.000 m2
Photos
Nikola Zelmanović
Project Partners
Museum of contemporary art – Zagreb