The founder of the brand is designer Ana-Marija Ilić, born in Pula. She graduated from the High School of Applied Arts and Design, majoring in Textile Design. She later continued her education in Belgrade, returning to her roots to graduate from the Faculty of Design, specializing in Interior and Furniture Design. Ana-Marija blends her eclectic origins, a love for exploring new dimensions of cultural heritage, and a pursuit of design perfection in her furniture brand, which she launched in 2016.

As a recognized artist, she has participated in numerous exhibitions and fairs and has received awards for her design and achievements in business. Minoo is a distinctive designer brand that showcases a unique approach to furniture making and a timeless style. The Minoo brand features unique, handcrafted pieces of furniture made from solid wood, inspired by the eclectic and bold fusion of Scandinavian design and Balkan elements.

Ana-Marija Ilić’s vision for Minoo draws inspiration from ethnic motifs, reinterpreting them in the context of modern design. This eclectic mix of retro and contemporary styles defines the recognizable Minoo aesthetic. Each piece of Minoo furniture is handcrafted from solid wood, with some utilizing a special wood-bending technique. The decorative upholstered parts are adorned with plush or leather, combined with wool or high-quality polyester materials.

By incorporating refined aesthetic motifs into modern design ideas, Minoo seeks to adapt them to the contemporary notion of authentic interior design. The wealth of colors and textures, along with the contrasts of colors and structures, ensures that these unique pieces of furniture add a personal touch to any space.