The Museum of Bećarac

In the heart of Pleternica, Croatia, The Museum of Bećarac epitomizes the fusion of tradition and innovation. Dedicated to the UNESCO-protected folk song, bećarac, which holds profound significance in the lives of Slavonian, Baranja, and Srijem communities, this museum offers a vibrant celebration of a two-verse song that sings about all the aspects of life. Authentic objects, cutting-edge tech, captivating media, and remarkable design bring the museological concept to life, immersing visitors in the bećarac universe and forging a profound connection with its essence. Universal themes such as youth, old age, or school age connect bećarac with every visitor. A co-authored team of renowned national experts signs off on over 40 participatory experiences, while a vast network of collaborators, artists, and local heirs further shape the Museum of Bećarac into an innovative experience that transforms perspectives and enriches our collective understanding of human heritage.


Master museological concept of the permanent exhibition: Dragana Lucija Ratković Aydemir, Ivana Jagić Boljat, Melita Trbušić, Muze d.o.o.; Exhibition design-Museum graphic design: Goran Turković, Marko Šesnić, Andrea Šumberac, Šesnić & Turković d.o.o; Exhibition design-Museum product design: Vedran Kasap, Ozana Ursić, Clinica studio d.o.o.

Tourism Entrepreneur
Grad Pleternica

Year of completion

Pleternica, Croatia

Vedran Husremović, Damir Žižić

Project partners

AVC d.o.o.

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