NAŠA shirt came from all the elements that I use in my design and creation, that make up my long-standing author’s expression. It represents something new and different, yet wearable and extremely functional. In the process of creation, I test the limits of the conventional rules that apply to this piece of clothing, I play with it, blend it with other elements, and combine classic, natural with hi-tech fabrics, adding a third dimension, thereby opening the possibility of its transformation from a classic fashion item to an art object. As an article of clothing, I treat the shirt as a sculpture, with a lot of sculptural forms and details, and as in any work of art, I see that the detail supports the whole and where the whole supports the detail. I make NAŠA shirts in small batches. As such, the shirt sublimates my previous fashion opus, artistic pursuits, and craft research and represents my entire skill, gift, and imagination in that in that clothing form.

Design: Nataša Šaric

Nataša Šaric is an independent fashion designer from Serbia, who has worked as a ready-to-wear designer for various fashion industries in parallel with her author collections.

She is a member of numerous national and international art associations, and has won many fashion show awards, some of which are Best Prop Award at the 2004 Athens Olympic Games, Best Collection Award at the Belgrade Fashion Week 2006 –2007, City of Pančevo November Award 2006 for exceptional contribution to culture and arts, Verona Award 2006”101 art and Space” with Cristiana Gaspari and Nenad Boharević, Award of the Tesla Foundation Serbia and Tesla Foundation Philadelphia 2016 for exceptional contribution to promotion of the works and vision of Nikola Tesla etc.

Combining visual arts and fashion, Nataša is well known for her authentic futuristic style, geometrical motifs, vibrant energy and for finding inspiration in philosophy, science and nature. Her collections always offer multiple layers of meaning, structure and vision and carry brilliant references to outstanding historical and artistic concepts (Tesla’s inventions, the structure of atom, Méliès, Lumière Brothers, space travels etc.) Nataša’s customers are looking for unique urban couture items that stand out in style and statement. She currently runs her Fashion Studio in Belgrade, Serbia (www.natasasaric.com).