The Hisense Gorenje design department plays a crucial strategic role, overseeing multi-brand designs in the home appliance sector while integrating smart home solutions. Design and innovation are recognized as key factors in achieving a competitive edge in the already saturated white goods market.

We have a long-standing tradition and extensive experience in developing household appliances, with our design journey beginning in 1963 when we hired our first professional designer. With 60 years of experience in designing products for the global appliance market, we possess deep knowledge of the design process.

Today, design is strategically integrated into the core of the company and its brands. Our design process is user-centered, allowing us to understand and create a comprehensive user experience. Thoughtful design is rewarded not only with prestigious awards but, more importantly, with satisfied users.