
Focus Italy: Hands Guided by Emotion
A tradition of feeling. What makes design truly Italian?
In this selection, we highlight architecture and design projects from Italy that we believe are truly worth your attention.
Italian architecture, as observed in the featured works, often enters the built environment with a minimal presence. Yet within this restraint lies a strong character, expressed through careful spatial compositions, precise material choices, and small but meaningful gestures. What stands out is the ability to engage with rich, layered contexts – not by competing with them, but by creating harmony through contrast. Traditional materials such as clay, stone, and metal are not merely preserved but reinterpreted. They are used in logical and spontaneous ways, shaping contemporary forms that remain deeply rooted in place. This careful integration results in environments that are not only functional and modern, but also breathable, leaving space for life and memory to unfold.
In product design, we encountered a particularly emotional and human approach to creation. There is a visible intimacy in the way designers shape objects – not only as functional tools, but as personal narratives. Many of the products speak through colour, texture, and form, echoing the landscape, the sea, and the cultural heritage of their origin. This emotional sensibility is paired with remarkable technical precision and craftsmanship. Traditional skills, often passed down through generations, form the backbone of production – ensuring that execution is not an afterthought, but an integral part of the design story. It is as if the heart speaks through the hands, and the hands, in turn, refine what the heart imagines.
These works ask a question and answer it at the same time: what is Italian design today? In a world where designers, brands, manufacturers, architects, and clients collaborate seamlessly across borders, national identities may seem to fade. And yet, the Italian essence remains strikingly present. It reveals itself through a deep emotional quality, a joy for creation, a tradition of craftsmanship, and an enduring pursuit of beauty. Even in this selection, it is unmistakable – emotional, breathable, and precise.
Focus Italy: Selection
Editors
Blažka Drnovšek,
Curator & Editor
for Product Design
Tanja Završki,
Curator & Editor
for Architecture
M: +386 64 293 441
E: tanja@bigsee.eu