Focus Austria: Rooted in Tradition, Oriented Toward Tomorrow

For the first edition of the BIG SEE Focus, we turn our attention to Austria, a country with a well-established culture of thoughtful, high-quality design and architecture that remain both responsive to the present and rooted in longterm thinking. With Focus Austria, we set out to capture something beyond aesthetic excellence, something more urgent, more vital.

In Focus Austria we explore architecture, interior, and product design projects that reflect how Austrian creatives think, work, and build. From adaptive reuse in architecture to sustainable product innovations, these projects show a deep commitment to long-term value — whether in materials, spatial solutions, or user experience.

What connects them all is a shared mindset: combining tradition with innovation, aesthetics with purpose, and local expertise with global relevance. These projects are driven by an ambition to shape the future before it arrives. Through this selection, we aim to show not just how Austrian design looks, but how it works, and why it matters.