Simon Mokorel project manager at ARCTUR, co-author of Tourism 4.0. He has over twenty years of experience in information technology and cybernetics. He has acquired knowledge about digital technologies, especially technologies of data acquisition, data exchange between heterogeneous systems and technology fusion. He combines knowledge of IoT, deep analytics, cloud services and the development of user demand to develop new business models and to promote the mental leap required for an environment to adapt to social and technological changes.