The Wood Icon conference aims to encourage the innovative practices in woodworking industry. Various woodworking professionals will be discussing different topical issues addressing the development of innovative woodworking in Slovenia and wider region. The following topics are expected to be discussed at the conference: research and development projects, technological innovations, business opportunities of high added value, wood policies, wooden constructions, design and branding aimed to establish more competitive markets.
In a competitive tight market, the differentiation strategy for specific niche markets in the development of innovative, well-crafted products with superior quality detailing, says that a strategic opportunity for woodworkers who could try to achieve added value is to create an opportunity to enter or strengthen cooperation in demanding European markets in global markets, and maintain green jobs in rural areas. Therefore, since niche markets are smaller in policy than others, these products mean exclusivity, uniqueness, differentness and, as such, a higher added value. Niches that will be presented:
– Wooden buildings in SEE region
– Nautical interiors
– Hotel interiors
– Design furniture