The conference aims to encourage the innovative practices in woodworking industry. Various woodworking professionals will be discussing different topical issues addressing the development of innovative woodworking in the region. The following topics are expected to be discussed at the conference: research and development projects, technological innovations, business opportunities of high added value, wood policies, wooden constructions, design and branding aimed to establish more competitive markets.
In a competitive tight market, the differentiation strategy for specific niche markets in the development of innovative, well-crafted products with superior quality detailing, says that a strategic opportunity for woodworkers who could try to achieve added value is to create an opportunity to enter or strengthen cooperation in demanding European markets in global markets, and maintain green jobs in rural areas. Therefore, since niche markets are smaller in policy than others, these products mean exclusivity, uniqueness, differentness and, as such, a higher added value. Niches that will be presented:
– Wooden buildings in SEE region
– Nautical interiors
– Hotel interiors
– Design furniture
Round Table: Wood Policies
At the Round table Wood policies, representatives of various woodworking niches and representatives of forestry institutions and government discuss the dilemmas of development of woodworking sector in the region. What kind of vision do we have, which strategies we use, how to measure their effects, what are examples of good practice, what are your recommendations for creating a successful wood policy?
Winners Stage: Speakers talk about the products and projects that were created on the account of their own development strategies and and visions needed for successful business operations.
Experts Stage: Experts on new materials and innovative technologies in wood processing important for the development of wood industry.