Meneghello Paolelli Associati on how designers and companies must re-think the formula to promote business through alternative channels

Our industry (design) is still very linked to the trade shows as crucial moments to present products and push them both on communication and commercial standpoints. All of us, designers and companies, we are aware of the fact that we must re-think the formula to promote our business and sales through alternative channels, first of all digital events, webinars, online sales and so on. This is the challenge from now onwards: probably nothing will remain the same after this world-wide crisis that has effected all countries, not Italy only.

September 19, 2020