The Hisense Gorenje design department plays an important strategic role and is responsible for multi—brand designs in the field of home appliances, along with integrating smart home solutions. Design and innovation are recognized as key factors for achieving a competitive advantage in the already saturated market for white goods. We have a long tradition and extensive experience in the development of household appliances. Design tradition dates back to 1963 when we hired our first professional designer. Now, with 60 years of experience in designing products for the global appliance market, we possess excellent knowledge of the design process. Today, we are strategically integrated into the heart of the company and its brands. Our design process is guided by a user-cantered approach, which enables us to understand and create a comprehensive user experience. Thoughtful design is rewarded with the most prestigious awards, and, most importantly with happy users.