Wednesday
May 15
11.00-12.30
Italian Design Day 2024
ABOUT IT
Launched in 2017 by the Italian Ministry of Foreign Affairs and International Cooperation, in collaboration and with the support of the Italian Ministry of Culture, every year the Italian Design Day showcases Italy’s creativity by means of an extensive programme of promotional events around the world, created by the network of Embassies, Consulates, Italian Cultural Institutes and ITA Italian Trade Agencies offices abroad.
CONCEPT
Manufacturing value: inclusiveness, innovation and sustainability
Italian Design Day 2024 reaffirms the quality of the Italian production system that creates and produces culture through objects and services to address the significant challenges faced by the entire world today, from inclusion to environmental protection. Italian design establishes new relationships among people through objects beyond form and technology, and thus becomes part of a shared system of values globally.
ROUND TABLE: BEAUTY AND HOSPITALITY
The event will host a round table with the “Italian Testimonial of Design 2024”, architect Francesco Scullica, professor at Politecnico di Milano, and architects Špela Leskovic and Aleš Košak (AKSL).
The purpose of good architecture is to arrange the space in such a way that the light falls into it at such an angle as to emphasize the magic of the material and color. In this way, the beauty of the space is not an end in itself, but the aesthetics interweave with the functionality in such a way that it invites the host or invitee into its protection and shelter. So it’s not just that something “looks nice”, it’s much more important how a person feels in a room. The positive energy emitted by a beautiful and functional space is more important than mere beauty, as a well-kept space also has a therapeutic effect.
Moderator: Ana Gruden
