GRENEF

GRENEF is a continuation of the mission we started with the magazines “Podovi” (Floors) 10 years ago and “Prozori + Vrata” (Windows + Doors) 6 years ago. Working on these two brands, we realized that we’ve learned a lot and that we can’t remain immune to the rapid development of the construction sector, which now, on a monthly, some would say even daily basis, develops materials and technologies, modernizes machinery, presents ideas, and introduces innovations that turn the existing into contemporary and what was once considered impossible into the present. Nature and greenery are being integrated into densely populated cities, roads, parking lots, and bike paths are being placed in the same location, allowing modern humans to easily and efficiently traverse long distances, yet still having everything they need in the neighborhood where they live. All of this is done with consideration for the planet Earth, recycling materials that we once dismissed as archaic and unusable with minimal energy consumption. We’ve learned how to harness fire, water, wind, and earth and use them as active sources of energy, saving money and preserving the atmosphere.