The development of high value-added tourism products, supported by the involvement of creative industries, can represent an answer to the question: How to contribute to the development of the South-Eastern European region in such a way that it becomes a creative, sustainable tourist destination, and how to avoid the traps of the mass, low-budget tourism.
Business & Design Forum: Renovation for Creative Tourism
Investors in tourism, architects, designers and other experts on the role and importance of integrating creative industries into the development of commercially successful tourist stories.
Investors, architects, designers and other representatives of creative sector will present, through good practices, how to renovate traditional buildings of cultural heritage through deliberate intervention. Functional transformation gives them a modern identity and tourist role. They will present the challenges they faced in developing a genuine boutique tourism stories as a cornerstone of tourist offerings in rural communities and small towns – from the use of local materials, the incorporation of traditional handicraft skills, to the development of a business-interesting programmes.