WaveActive – washing machine and tumble dryer; Gorenje d.d.; Lidija Pritržnik, Borut Keržič, Matevž Šmuc, Ana Sinčič, Urša Kovačič │BIG SEE Awards 2018

The WaveActive new generation washing machine and tumble dryer gives the impression of a durable and robust appliance; at the same time, its soft highlighted lines communicate excellent ergonomics with a simple and clearly laid out user interface. Front panel is inclined for optimum viewing angle of the user interface that is split into primary and secondary section. The user can choose the optimum program in a single step, or use the large intuitive touch screen to set extra parameters.

 

 

 

The Gorenje brand ideology – Life Simplified – is reflected in the AutoWash automatic washing system, washing and drying programs with ions and steam, and the DoseAid function that suggests the optimum amount of detergent. The new innovative WaveActive drum and rib shape loosens the fibres to keep the fabric soft and flexible. Many sensors help make the wash faster and ecologically efficient for even the most delicate laundry. The combination of housing and inverter motor allows quiet and steady operation.

 

 

 

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Design: Gorenje d.d.; Lidija Pritržnik, Borut Keržič, Matevž Šmuc, Ana Sinčič, Urša Kovačič
Producer: Gorenje d.d.
Country of producer: Slovenia
Year of production: 2017

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