AMIR TREEE; Studiolav│BIG SEE Awards 2018

Amir TREEE is fun and formative furniture for children. Inspired by the symbolic attributes attached to a tree: strength, positive energy & family, its forms and functions have been designed to create an environment to nurture and nourish.

 

 

Simple geometric shapes are arranged in layers to form an abstract silhouette of a tree. Drawing from the classic building blocks toy, it brings kids and parents together to have fun assembling it. The lower trunk compartments can be used for storage but also as stools and occasional tables as they are easily removable. Designed to grow with each child and informed by research on the different stages of play: functional, constructive and symbolic, it adopts and evolves with children from newborn to early teens. It also features as a game station, a creative hub and a starting point for adventure. It is the place where children keep their treasured possessions, a place for storytelling and a natural anchor in a changing world. Designed to last and be passed on, the TREEE aims to be part of a sustainable future, an antidote to disposable consumption and throw-away culture. Materials have been carefully considered and sustainably sourced. It is produced in Europe with environmentally conscious partners committed to minimise environmental impact.

The three E’s in The TREEE stand for Enchantment, Engagement and Enlightenment.

 

 

 

FILE
Designer: Studiolav
Producer: ForCurly
Photos: ForCurly
Year of production: 2017

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