Janez Jager is partner in company Best Hospitality Solutions, responsible for Product Development, Marketing, Research & Digital Distribution.

His research in last years was focused on neuroscience in the field of neurobranding, neuromarketing, neurocommunication and space planning (storyliving architecture) connected to conversion through sales funnel and revenue management. These topics have significantly broaden his expertise in field of marketing & sales. On this basis Digital Distribution Force product for digital distribution optimization and revenue management for hotels was developed.

His past positions were: Chief Marketing & Sales Officer in one of the Europe’s most comprehensive healthness resorts – LifeClass Hotels & Spa, Head for digital marketing and ICT at Slovenian Tourism Board and before that Director of Sales & Marketing at Kompas – largest tour operator in the region.